I’m an entrepreneur who thrives on pushing boundaries.

Over the years I've founded, grown and sold several tech-centric businesses - including what became Europe's largest B2B marketing agency focused exclusively on technology brands. I've worked with some of the world's sharpest minds and helped shape companies that went on to global success.

Today I'm co-founder and Chair of Ditto - a synthetic consumer intelligence platform that gives brands always-on access to AI-generated research panels. Alongside Ditto, I run 3LA, a consulting practice dedicated to solving everyday business problems with Generative AI. Our no-code platform, Sistor™, helps teams automate engagement and streamline processes without writing a line of code.

My career has always sat at the intersection of technology and brand storytelling. I'm drawn to cutting through complexity, sharpening strategy, and crafting narratives that shift markets.

I've been recognised in TechCity Insider 100, Fresh Business Thinking Power 100, The Maserati 100, The Smith & Williamson Power 100, and GQ’s 100 Most Connected Men in Britain. I’m also a member of the Worshipful Company of Information Technologists and a Fellow of the RSA.